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Se h\u00e1 mais de um ano atr\u00e1s os esfor\u00e7os eram para garantir a continuidade dos neg\u00f3cios durante o home office<\/a><\/strong>, agora a aten\u00e7\u00e3o de todos deve ser redirecionada para a adapta\u00e7\u00e3o ao trabalho h\u00edbrido<\/strong><\/a>. \u00c0 medida que a vacina\u00e7\u00e3o avan\u00e7a e as mortes provocadas pela COVID \u2013 19 diminuem, a ideia de trabalhar alguns dias de forma remota e outros no escrit\u00f3rio ganha for\u00e7a entre os colaboradores.<\/span><\/p>\n Reconhecido por ajudar a manter o equil\u00edbrio entre vida pessoal e profissional, promover intera\u00e7\u00e3o e garantir flexibilidade ao mesmo tempo, esse modelo deve se concretizar dentro de 90% das organiza\u00e7\u00f5es ao redor do mundo e, por aqui, ser\u00e1 prefer\u00eancia de 63% da popula\u00e7\u00e3o em 2022<\/a>.<\/strong><\/span><\/p>\n Seguran\u00e7a, cloud e produtividade<\/strong><\/span><\/p>\n Mas para que as empresas prosperem nele, as equipes de TI ter\u00e3o de lidar mais uma vez com as mudan\u00e7as de comportamento<\/a><\/strong> dos usu\u00e1rios e do ambiente corporativo, desafios que s\u00f3 poder\u00e3o ser superados por meio de estrat\u00e9gias e solu\u00e7\u00f5es focadas em seguran\u00e7a digital, produtividade e ado\u00e7\u00e3o da nuvem.<\/span><\/p>\n Esses s\u00e3o pr\u00e9-requisitos b\u00e1sicos que, quando n\u00e3o levados em considera\u00e7\u00e3o na hora de criar experi\u00eancias de qualidade para os colaboradores, podem resultar em roubo de dados, inatividade e custos de reconstru\u00e7\u00e3o, conforme mostram os \u00faltimos relat\u00f3rios sobre seguran\u00e7a digital e trabalho remoto no Brasil<\/a>.<\/strong><\/span><\/p>\n Considerados o terceiro risco empresarial em 2021, os ciberataques cresceram 62%, o que resulta em um preju\u00edzo financeiro de R$ 32 bilh\u00f5es<\/a><\/strong> para o pa\u00eds e refor\u00e7a o qu\u00e3o necess\u00e1rio \u00e9 investir em solu\u00e7\u00f5es de espa\u00e7o de trabalho para eliminar complexidades, vulnerabilidades e ajudar a TI a lidar com a ado\u00e7\u00e3o de dispositivos pessoais, conex\u00f5es via rede dom\u00e9stica e as falhas humanas.<\/span><\/p>\n LEIA TAMB\u00c9M:<\/strong><\/span><\/p>\n + Backup e recupera\u00e7\u00e3o de dados: prote\u00e7\u00e3o ampliada contra ransomware<\/a><\/strong><\/span><\/p>\n + SASE: um novo cap\u00edtulo da transforma\u00e7\u00e3o digital<\/a><\/strong><\/span><\/p>\n + Shadow IT e trabalho remoto: entenda como lidar com esse desafio<\/a><\/strong><\/span><\/p>\n Citrix Launchpad: mais flexibilidade e seguran\u00e7a para colaboradores e infraestruturas<\/strong><\/span><\/p>\n Pronta para fazer com que milhares de empresas passem por mais essa transi\u00e7\u00e3o com confian\u00e7a e efici\u00eancia, a Citrix<\/a> acaba de anunciar durante o evento virtual Citrix Launchpad<\/a><\/strong> diversas parcerias e lan\u00e7amentos, baseados nas principais necessidades de executivos e suas equipes durante os \u00faltimos meses, que prometem otimizar o trabalho de ponta a ponta.<\/span><\/p>\n A partir de agora, a migra\u00e7\u00e3o para ambientes h\u00edbridos e de m\u00faltiplas nuvens, bem como o gerenciamento de aplicativos, ser\u00e1 mais simples. \u00c9 que al\u00e9m de estreitar a parceria com Nutanix, por exemplo, a companhia acaba de lan\u00e7ar o Citrix App Delivery Secure Service<\/a><\/strong>, para promover mais simplicidade, visibilidade e automa\u00e7\u00e3o necess\u00e1rias para manter o alto n\u00edvel da experi\u00eancia com aplica\u00e7\u00f5es.<\/span><\/p>\n J\u00e1 no que diz respeito a prote\u00e7\u00e3o de dados, um dos tr\u00eas pilares que citamos aqui, o Citrix Secure Private Access<\/a><\/strong>, solu\u00e7\u00e3o de seguran\u00e7a contextual e entregue na nuvem, com prote\u00e7\u00e3o adapt\u00e1vel e baseada em Zero Trust<\/a><\/strong> para todos os tipos de acesso e cen\u00e1rios de trabalho. Com autentica\u00e7\u00e3o e pol\u00edticas de controle adapt\u00e1veis, a ferramenta permite acionar e aplicar controles granulares de seguran\u00e7a assim que atividades suspeitas forem detectadas \u2013 ou seja, tudo o que voc\u00ea precisa para implementar o Zero Trust Network Access \u2013 ZTNA<\/a><\/strong> (ou acesso zero trust \u00e0 rede).<\/span><\/p>\n Google Chrome OS e Wrike<\/strong><\/span><\/p>\n Ainda para garantir a redu\u00e7\u00e3o dessas amea\u00e7as e minimizar superf\u00edcies de ataque, a integra\u00e7\u00e3o entre as solu\u00e7\u00f5es Citrix Workspace<\/a><\/strong> e Citrix Secure Internet Access<\/a><\/strong> com o Google Chrome OS dar\u00e1 a seguran\u00e7a contra malware e a flexibilidade necess\u00e1ria para acessar qualquer aplicativo de dispositivos Chrome OS sem medo. J\u00e1 o gerenciamento de bots \u2013 agora inclu\u00eddo no Citrix Web App and API<\/a><\/strong> \u2013 permitir\u00e1 filtrar o tr\u00e1fego em todos os aplicativos, independente da arquitetura, para evitar a sobrecarga de infraestruturas e invas\u00f5es.<\/span><\/p>\n Por fim, no campo da produtividade, a personaliza\u00e7\u00e3o de aplica\u00e7\u00f5es no Citrix Workspace e no Citrix Analytics e as integra\u00e7\u00f5es com Teams e Wrike<\/a> devem otimizar ainda mais o fluxo de trabalho de todos com op\u00e7\u00f5es que incluem desde o compartilhamento de documentos de v\u00e1rios lugares at\u00e9 a altera\u00e7\u00e3o autom\u00e1tica de acesso \u00e0 links e arquivos.<\/span><\/p>\n Fundamentais para garantir o bom desempenho das organiza\u00e7\u00f5es de todos os portes, as inova\u00e7\u00f5es s\u00e3o fundamentais para dar continuidade aquilo que sempre foi prioridade dentro da Populos<\/strong><\/a>: modernizar infraestruturas, otimizar processos e capacitar for\u00e7as de trabalho distribu\u00eddas, para acelerar a transforma\u00e7\u00e3o. digital dos nossos clientes.<\/span><\/p>\n
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