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A integra\u00e7\u00e3o da tecnologia no dia a dia revolucionou a rela\u00e7\u00e3o das marcas com seus clientes. Nos \u00faltimos anos, a experi\u00eancia do consumidor se tornou mais pr\u00e1tica, segura e confort\u00e1vel. Os ru\u00eddos na jornada de compra e no atendimento s\u00e3o cada vez menores.<\/p>\n
Mas, estamos aqui para lembrar que os bons resultados das empresas tamb\u00e9m dependem da experi\u00eancia dos colaboradores<\/a> enquanto trabalham. Por isso, manter o profissional engajado deve ser t\u00e3o importante quanto os esfor\u00e7os feitos para cativar clientes.<\/p>\n Para que algu\u00e9m se sinta produtivo e incentivado a trabalhar, \u00e9 preciso muito mais do que a ado\u00e7\u00e3o de boas pr\u00e1ticas por parte do RH. \u00c9 necess\u00e1rio criar uma cultura digitalizada, segura e flex\u00edvel para que o trabalho seja feito com qualidade de qualquer dispositivo e lugar do mundo.<\/p>\n E engana-se quem acredita que a tecnologia pode ser usada apenas para aumentar escala e automatizar processos, seu poder \u00e9 muito maior. Com as ferramentas de TI certas, \u00e9 poss\u00edvel melhorar a capacidade, valorizar o capital humano atrav\u00e9s e atrair e reter novos talentos atrav\u00e9s da tecnologia.<\/p>\n Caso voc\u00ea se pergunte se 2020 \u00e9 mesmo o momento ideal para focar nisso, devemos dizer que sim! Um novo mundo p\u00f3s pandemia est\u00e1 se desenhando \u00e0 nossa frente e temos de lembrar que a experi\u00eancia do funcion\u00e1rio \u00e9 parte importante da transforma\u00e7\u00e3o digital<\/a>. A empresa que melhor entender e se adaptar \u00e0 nova realidade, com certeza obter\u00e1 vantagem competitiva no mercado.<\/p>\n Antigos modelos de trabalho devem ficar para tr\u00e1s<\/strong><\/p>\n Toda aten\u00e7\u00e3o est\u00e1 voltada para a digitaliza\u00e7\u00e3o do espa\u00e7o de trabalho. Muitos l\u00edderes perceberam que interrup\u00e7\u00f5es e atritos tomam tempo de suas equipes e causam queda significativa na produtividade<\/a>. \u00c9 um gasto de energia com tarefas administrativas e operacionais de baixo valor que prejudica qualquer equipe.<\/p>\n Sendo assim, porque n\u00e3o investir em ferramentas digitais que permitam aprimorar a comunica\u00e7\u00e3o, a colabora\u00e7\u00e3o e o compartilhamento de atividades? Uma pesquisa feita pelo McKinsey Global Institute revelou que ao implementar novas plataformas, a produtividade e a intera\u00e7\u00e3o de todos os trabalhadores aumentam entre 20% e 25%.<\/p>\n N\u00e3o h\u00e1 tempo para mais ru\u00eddos e distra\u00e7\u00f5es. O cen\u00e1rio ca\u00f3tico de aplicativos em excesso com muito pouco uso e tentativas constantes de achar os recursos certos deve ficar para tr\u00e1s. Para que a propriedade intelectual da sua empresa esteja livre para focar no que de fato \u00e9 importante, a Citrix Workspace Platform<\/a> foi desenvolvida.<\/p>\n Novos recursos para um trabalho din\u00e2mico e unificado.<\/strong><\/p>\n Projetada para oferecer um espa\u00e7o de trabalho personaliz\u00e1vel, a plataforma da Citrix<\/a> oferece novas integra\u00e7\u00f5es com os microapps e sistemas mais usados no mundo corporativo: Teams, Slack, Zoom, Google ID e G su\u00edte.<\/p>\n Al\u00e9m disso, o sistema foi criado para observar o comportamento dos usu\u00e1rios e atrav\u00e9s de intelig\u00eancia artificial entender o que mais importa para o colaborador e quais s\u00e3o os fluxos de trabalho mais executados.<\/p>\n Juntos, esses recursos fornecem in\u00fameras vantagens:<\/p>\n – Asseguram a loca\u00e7\u00e3o da for\u00e7a de trabalho em uma fun\u00e7\u00e3o que \u00e9 cr\u00edtica para os neg\u00f3cios;<\/p>\n – Facilitam o compartilhamento eficaz de informa\u00e7\u00f5es, como: reuni\u00f5es e cria\u00e7\u00e3o de novos projetos;<\/p>\n – Promovem colabora\u00e7\u00e3o de forma integrada;<\/p>\n – Permitem a cria\u00e7\u00e3o de um feed com conte\u00fado relevante: as tarefas s\u00e3o apresentadas com base no que \u00e9 preciso fazer;<\/p>\n – Garantem seguran\u00e7a de identidade e acesso;<\/p>\n – Impulsionam facilidade de uso.<\/p>\n Com milhares de clientes e usu\u00e1rios ao redor do mundo, a Citrix oferece solu\u00e7\u00f5es capazes de ajudar qualquer neg\u00f3cio a superar desafios e lidar com imprevistos. Premiada por tr\u00eas anos consecutivos, a Populos<\/a> \u00e9 parceira estrat\u00e9gica da Citrix e tem um time de especialistas pronto para ajudar a transformar o modelo de trabalho dentro das empresas.<\/p>\n